1. Try before you buy
Avoid buying online unless you’ve tried on in store first or you’ve checked the site has a good returns policy.
2. Rule of thumb
You should have a thumb’s width between the end of the shoe and your toes.
3. Wriggle room
The toe of the shoe should be deep enough that you can comfortably wriggle your toes around.
4. What about width?
Some retailers measure and fit shoes by width as well as length. If either side of the ball of your foot is pressed hard against the side of the shoe, look for a wider size or a different model.
5. How high?
For shoes you’ll wear regularly, aim for heels no more than two finger widths high. Higher heels are ok occasionally, but just for a few hours.
6. Materials matter
Go for breathable, temperature-regulating materials – leather, Gore-Tex or mesh on sports shoes.
Laces, buckles, Velcro, elasticated… whatever the fastening, make sure the shoe fits snugly and securely over the top of the foot and back of the ankle.
8. Get a grip
A good, grippy outer sole helps maintain balance and reduce the risk of strain or injury from slipping.